This video was created for a well-known direct seller of mobile content. It was a proof of concept for a new range of “sport taunts” clips. Sport fans were expected to send one of these videos to a friend supporting the opposition, either during or after a match.

A variety of audio tracks were produced for the video, to show the multiple possibilities from reusing the same visual. The character and animation were developed using Poser and real-time motion capture data.